Procito

Founded in 2008 and headquartered in Lahti, Finland, Procito is a pioneer in sports sponsorship sales and community-building partnerships. With over 25 professionals specializing in sales and sports marketing, we serve a network of more than 8,500 partner companies and over 50 sports clubs across Finland.

Our mission is to create meaningful local collaborations between sports clubs and businesses of all sizes. We focus especially on micro sponsorships and sustainable community impact. Through our digital platform Urheiluverkosto.fi, we provide a unique ecosystem that connects sponsors, clubs, and local audiences in a way that benefits everyone.

We are the market leader in Finland in our category – and we’re just getting started.

Procito Partners

Procito Partners was established in 2021 to offer tailored, high-impact partnership solutions for larger brands and organizations. We go beyond traditional sponsorship by building strategic collaborations across sports, entertainment, and culture. With deep business insight and a personal approach, we help our partners create meaningful encounters, lasting visibility, and measurable results.

Operative Director
Kimmo Peltonen CEO
+358 (0) 44 332 5688

Firstname.lastname(at)procito.fi

Our solutions

The problem

Sports clubs often focus their limited sales resources on securing partnerships with their largest sponsors. As a result, smaller sponsorship opportunities are frequently overlooked—not due to a lack of importance, but due to time and resource constraints.

This leaves local small and mid-sized companies without access to sponsorship options that would suit their needs and budgets. Clubs miss out on potential revenue, and businesses lose an opportunity to grow their visibility in their own community.

We also provide a digital platform that supports:

– Sponsorship package delivery (e.g., tickets, visibility assets)
– Relationship management with sponsors
– Community engagement between local businesses and sports organizations

Our solution

Procito acts as an outsourced sales and marketing extension for sports clubs. Our experienced sales representatives serve as ambassadors for each club, proactively reaching out to local businesses and identifying sponsorship opportunities that would otherwise go untapped.

Even when a company chooses not to sponsor, the club gains valuable visibility and leaves a positive impression within the community.

The result is a dynamic, local sponsorship ecosystem that strengthens both the club and its supporters—economically and socially.

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Client benefits For clubs and communities:
– Increased revenue through optimized seat sales and broader sponsor reach
– Access to micro sponsors the club would not otherwise be able to engage
– No need for additional internal sales hires—cost-efficient and scalable

Client benefits For local businesses:
– Affordable access to sponsorship opportunities that support local teams
– Visibility among local target audiences in an authentic and engaging context
– Opportunities to network with other businesses and grow local presence through our platform.